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Written by Crystal Staley on 05/18/12
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 Every envelope has a "make it or break it" moment for effective communication. That moment is determined solely by the recipient's reaction to the design of the envelope. How often have you pulled mail out of your mailbox only to immediately begin throwing items in the recycle bin? What were the key indicators that helped you identify the piece as unsolicited mail? For me, those indicators are non-personalized, plain or boring design, and whether or not it clearly shows who is the sender.
There are some really beautiful designs I've come across in my time that never received their full potential because the designer or marketer failed to do their homework. Actually, most designers think of the envelope as an after-thought. They focus all of their attention on what is going inside the envelope, and then slap a logo and a return address on it and call it a day. Opportunity lost. In today's marketing environment, direct marketers must find ways to stand out in the mailbox. Here are a few ways to help increase your response with direct mail:
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Written by Tobey Miller on 05/11/12
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 So there I was, minutes from the front gate of the most “magical place on earth,” in a class about mail.
The National Postal Forum is held annually, in or near a resort destination, ostensibly because these locations have facilities large enough to handle the thousands of mail mavens that the event attracts. I’m sure it doesn’t hurt attendance either to locate in Orlando as opposed to Pittsburgh, although I heard that class attendance was quite low when the Forum was held in Las Vegas. I suppose they have to strike a balance between attraction and distraction. When I heard that I would be allowed to go to the NPF this year, I was thrilled, but not for the reason that you might expect. Yes, we were literally within walking distance of the gates of Disney World, but I was excited because the NPF was going to offer classes for the USPS Mail Design Professional certification.
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Written by Matt Burkett on 05/04/12
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 I had the privilege to attend a five week seminar on networking. Not only did the seminar prove vital in developing techniques to more effectively network, it was also a forum to brush shoulders with other professionals in the community. Below are the highlights of a 13 step program to promote referral based business.
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Written by Crystal Staley on 04/27/12
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 During a recent Direct Marketing Association conference, I had the wonderful opportunity to listen to acclaimed writer, Pat Friesen, speak about writing effective direct response copy. Pat is a nationally recognized direct response copywriter, creative strategist and speaker with over 25 years of experience. She has worked with such accounts as AT&T, Blue Cross Blue Shield, Hasbro, Hershey’s, Sprint and many other well-known brands. Below are the 7 tips she provided during that conference:
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