- Written by Salem Printing on 09/12/14
Do you know if you are getting the most from your direct mail dollars? If you are unsure and feel response rates are lower than desired – let’s talk about how Mail Tracking can improve your marketing campaigns. Mail Tracking services allow you to know at all times where your direct mail piece is within the postal system. This information can be used to trigger other events that can lead to an increased number of respondents.
- Written by Salem Printing on 05/12/14
We just couldn’t resist highlighting the article “How to Rock the Data You Have” included in this month’s issue of Direct Marketing News for several reasons. It obviously references the Rolling Stones mega hit “You Can’t Always Get What You Want,” and with our full-service direct marketing capabilities, you can “get what you need” from your data. The article really resonated with us so we thought we would add a little Rock n Roll to this month’s newsletter.