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The professionals of ADI offer a complete set of services to help you get more from your investment in direct communications. Dedicated to your success, we’re ready to help you develop innovative solutions that cut costs and generate superior response. |
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Written by Tracy Brooks on 02/16/12
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 I would like to encourage all mailers to become familiar with the details of the USPS network realignment proposal by participating in one of the many educational forums that have been established by the postal service.
I recently participated in a live webinar with Postmaster General Patrick Donohoe where he reviewed the details of the plan and the factual data. My reaction is one of guarded optimism. I believe that if the USPS can successfully implement their plan, we will all benefit from a financially stable postal service re-engineered to meet the demands of the future.
The details of the plan reveal that the negative impact on business mailers and consumers has been dramatically exaggerated. (Contingency plans are in place to assist industry segments that would experience the most adverse effects.) But, you wouldn't come to that optimistic conclusion by reading the headlines in the mainstream media.
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Written by Matt Burkett on 02/07/12
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 This title likely caught your attention as effectively as it did mine about a month ago. I attended a seminar sponsored by the Guilford Merchants Association promising the five best strategies to avoid the virus (cold calling). Steve McCreedy of Integrity Solutions delivered much more than a “how to avoid cold calling” message. Steve offered a personalized platform to success!
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Written by Erin Mulford on 02/03/12
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 On January 5, 2013 the USPS will require new guidelines for Self Mailing Pieces. We wanted to let you know in advance, so you can plan your mailings for the next year accordingly. Please contact us with any questions or concerns you may have!
Final Rules for Folded Self-Mailers
United States Postal Service® (USPS®) published the final regulations for folded self-mailers (FSM’s) and other unenveloped pieces in the December 1, 2011 Federal Register. These final rules are based on the proposed regulations published in an earlier Federal Register on August 15, 2011. The USPS renamed pieces designed to carry discs and expands the standards that apply to tabs to include folded self-mailers (FSM’s). These new rules do not apply to cards, envelopes, booklet style letters or mailpieces designed to carry discs.
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Written by ADI on 01/23/12
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 This week several postal service fees are experiencing a minimal rate bump. Among those affected services are:
First-Class Mail (Domestic and International), Periodicals, Standard Mail, Package Services (including Bound Printed Matter, Media/Library Mail, and Parcel Post) and Extra Service.
Changes Include:
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